New clients ask us this question more than almost any other: "Is now actually a good time to buy?" It's a fair question — and one that deserves a real answer, not just a sales pitch.
So instead of just telling you what we think, we sat down with Edna, Highland Homes Sales Counselor at Landmark by Hillwood in Denton, TX, to talk through it directly: market timing, why new construction deserves a serious look, what it actually means to have both a builder's sales counselor and a buyer's agent in your corner, and what makes a community like Landmark worth considering in the first place.
You can watch the full conversation below, or keep reading for the breakdown.
Watch the full interview: youtu.be/ijNVCscIyb8 Watch the short version on Instagram: instagram.com/reels/DbBVlxBR4s8
Is Now a Good Time to Buy a Home in DFW?
Short answer: Yes — not because prices are surging, but because Dallas-Fort Worth's underlying growth and investment fundamentals are among the strongest in the country.
Edna, Highland Homes Sales Counselor at Landmark, put it simply: timing is everything, and this is a great time to buy a home. Here's what backs that up:
- Dallas-Fort Worth was named the #1 real estate market to watch in the U.S. for the second year in a row, according to the 2026 Emerging Trends in Real Estate report from the Urban Land Institute and PwC.
- DFW has attracted over 100 corporate headquarters relocations since 2018, making it the second-largest financial market in the United States.
- DFW ranks second nationally in total home sales, behind Chicago.
- DFW led the nation in homebuilding prospects in the same 2026 ULI/PwC report — a signal of sustained builder confidence in the region.
That's a different argument than "buy now before it's too late." It's closer to: DFW isn't a market that's cooling off or losing relevance — it's one of the most active, fastest-growing regions in the country, and that fundamental strength isn't going away.
Why New Construction Deserves a Serious Look
Short answer: New construction in 2026 offers real incentive-driven affordability, design flexibility, and built-in resources that resale homes typically can't match.
If you've read our complete guide to buying new construction in 2026, you already know builder incentives are back at levels not seen in years. That affordability angle is real, but it's not the only reason new construction is worth considering right now.
A few advantages new construction offers that resale homes generally can't:
- Flexibility — the ability to choose floor plans and finishes that actually fit how you live, rather than adapting your life to someone else's choices
- Resources built in from day one — builder warranties, modern efficiency standards, and dedicated customer support that come standard, not bolted on later
- Incentive-driven affordability — rate buydowns, closing cost assistance, and design center credits that can meaningfully change your monthly payment
None of this means new construction is automatically the right choice for everyone. But it does mean the conversation is worth having with real information, not assumptions.
What's the Benefit of a Sales Counselor AND a Buyer's Agent?
Short answer: A builder's sales counselor represents the builder. A buyer's agent represents you. Used together, buyers get full representation on both sides of the transaction — typically at no added cost.
One of the most useful parts of our conversation with Edna wasn't about homes at all — it was about representation.
A builder's sales counselor works for the builder. That's not a criticism; it's simply how the relationship is structured, and we've written about it in detail in Why You Need a Realtor When Buying New Construction (Yes, Really!). What stood out in this conversation was hearing it from the builder's side: Edna was direct about the fact that a sales counselor and a buyer's agent aren't in competition. When they work together, buyers get full representation — someone advocating for the builder's product, and someone advocating for the buyer's interests — without either role stepping on the other.
That's the model we've built our partnership with Highland Homes at Landmark around, and it's a big part of why this conversation felt worth sharing.
What Makes Landmark by Hillwood Worth a Look?
Short answer: Landmark by Hillwood is a 3,200-acre master-planned community in Denton, TX, with 1,100 acres preserved as parkland — trails, a community dock, and green space built into daily life, not just curb appeal.
Landmark by Hillwood spans 3,200 acres in Denton, TX, with 1,100 acres set aside as preserved parkland — trails, a community dock, and green space woven throughout rather than treated as an afterthought. It's the kind of community built around resort-style amenities and genuine connection, not just curb appeal.
If you want the full picture — builders, pricing, lot sizes, and what's planned at buildout — we broke it all down in our complete guide to Landmark by Hillwood.
Frequently Asked Questions
Is Dallas-Fort Worth still a strong housing market in 2026? Yes. DFW was ranked the #1 U.S. real estate market to watch for the second consecutive year by the 2026 ULI/PwC Emerging Trends in Real Estate report, and continues to lead the nation in homebuilding prospects.
Do I need a realtor if I'm buying directly from a builder? Yes. The builder's on-site sales counselor represents the builder's interests. A buyer's agent represents yours, generally at no additional cost to you, since buyer's agent compensation is typically already factored into the home's price.
How many acres of parkland does Landmark by Hillwood preserve? 1,100 acres of the community's 3,200 total acres are preserved as parkland, trails, and green space.
Bottom Line
Timing, new construction, representation, and community — these are the four questions worth answering before you start touring model homes. We covered all four in this conversation with Edna, and we'd rather you hear it directly than take our word for it secondhand.
If you're weighing whether now's the right time for you, let's talk it through.
Contact Miranda Realty Team today: 📧 [email protected] 📱 Call or Text: 940.577.2051 🌐 mirandarealty.team/team
Related Resources
- Why You Need a Realtor When Buying New Construction (Yes, Really!)
- The Complete First-Time Homebuyer's Guide for North Texas in 2026
- The Ultimate Guide to Buying New Construction in 2026
Areas We Serve: Denton | Argyle | Northlake | Justin | Flower Mound | Greater DFW
Our Mission: Spirit-led counsel and straight talk (no fluff)
The Miranda Realty Team Doing good business with good people, for the glory of God and the good of others
