Last Updated: September 9, 2026
When you drive north on I-35W from Fort Worth through Denton, you're witnessing one of the most ambitious residential development strategies in Texas history. Over the past 15 years, Hillwood Communities has methodically built three master-planned communities along this corridor—each distinct, each exceptional, and each positioned to serve different buyers while strengthening the entire region.
This isn't coincidence. It's strategy. And understanding Hillwood's I-35W corridor vision helps you make the smartest decision about where to buy your next home.
The Vision: Three Communities, One Corridor
The Big Picture
Hillwood's I-35W Portfolio:
- Harvest by Hillwood (Argyle): 1,200 acres, 4,000+ homes, first residents 2013
- Pecan Square (Northlake): 1,200 acres, 3,100 homes, grand opening 2019
- Landmark by Hillwood (Denton): 3,200 acres, 6,000 homes, Phase 1 actively selling since December 2025, first homeowners since June 2026
Combined Impact:
- 5,600+ acres of master-planned development
- 13,300+ homes at full build-out
- 40,000+ residents expected
- $15+ billion in total development value
- Three decades of continuous development and refinement
Why This Corridor Matters
The Alliance Connection:
All three communities sit within 15 miles of AllianceTexas—Ross Perot Jr.'s 27,000-acre inland port and business park. Alliance is home to more than 600 companies and 73,000+ direct jobs. These aren't just bedroom communities; they're strategically positioned to serve Alliance's massive employment base.
The I-35W Advantage:
I-35W directly connects all three communities to:
- AllianceTexas (jobs)
- DFW Airport (30-40 minutes)
- Downtown Fort Worth (35-45 minutes)
- Downtown Dallas (40-50 minutes)
As I-35W continues expanding and improving, the corridor becomes more accessible, more valuable, and more attractive to buyers seeking both quality of life and employment access.
The Hillwood Difference:
Most developers build one community, then move on. Hillwood is playing a three-decade game along this corridor, with each community informing and improving the next. When you buy a Hillwood home, you're not just buying into one community—you're buying into an entire corridor strategy backed by the Perot family's patient capital and proven execution.
The Timeline: 15 Years of Mastery
2011-2013: Harvest Opens (Proving the Model)
Hillwood began development of Harvest by Hillwood in Argyle in 2011, broke ground in 2012, and welcomed first residents in 2013 with a bold concept: the agrihood. Instead of typical amenities, they built a working farm, community garden, and orchard as the centerpiece.
Early Lessons:
- Lifestyle programming matters as much as amenities
- Farm-to-table events create community bonds
- Argyle ISD attracts premium buyers
- Residents want authentic, not manufactured, community
The Result: Harvest became one of DFW's most successful master-planned communities, winning awards and establishing Hillwood's reputation for execution.
2017-2019: Pecan Square Launches (Refining the Approach)
After proving the model at Harvest, Hillwood acquired land for Pecan Square in Northlake in November 2017. They held a formal groundbreaking ceremony in June 2018, delivered the first phase of lots to builders in Spring 2019, and held the community grand opening in Fall 2019. Instead of replicating Harvest, they created something distinct:
What Changed:
- Town square concept instead of agrihood
- Northwest ISD instead of Argyle ISD (different buyer)
- Heritage pecan groves as natural feature
- Co-working space for remote workers and entrepreneurs
What Stayed:
- Comprehensive lifestyle programming
- Award-winning amenities
- Hillwood quality and execution
- Focus on community culture, not just houses
2025-2026: Landmark Unveils (The Pinnacle)
In November 2025, Hillwood unveiled Landmark—their most ambitious project yet. After holding the land for nearly 40 years and watching Harvest and Pecan Square succeed, they built their best work.
What This Represents:
- Lessons from 12 years of Harvest
- Insights from Pecan Square's development
- Decades of land stewardship
- Culmination of Hillwood's master-planning expertise
The Scale: At 3,200 acres, Landmark is larger than Harvest and Pecan Square combined. This isn't just another community—it's the cornerstone of Hillwood's I-35W vision, and it's no longer just breaking ground: Highland Homes began taking reservations in December 2025, model homes opened across multiple builders in spring 2026, and the first families closed and moved in starting in June 2026.
Community #1: Harvest by Hillwood (Argyle)
The Pioneer: 12 Years of Proven Success
Location: I-35W & FM 407, Argyle, TX
Size: 1,200 acres
Homes: 4,000+
First Residents: 2013
Status: Mature, established community still building
The Agrihood Concept
Harvest pioneered the agrihood model in North Texas. The centerpiece includes a working farm alongside community amenities:
The Farm:
- Working vegetable gardens
- Educational programming for kids and adults
Why This Works:
The farm isn't just aesthetic—it's functional. Residents harvest vegetables, learn about sustainable agriculture, and participate in community events. This creates authentic community bonds that traditional amenities can't replicate.
Argyle ISD: The Premier District
Why Families Choose Harvest:
Argyle ISD consistently ranks in the top 1% of Texas school districts. Parents relocate specifically to access Argyle schools, and Harvest offers the most affordable entry point into the district.
Important: Harvest includes homes zoned to both Argyle ISD and Northwest ISD depending on location within the community. Buyers can choose which district they prefer based on specific lot location.
The Numbers:
- Argyle ISD Rating: Top 1% in Texas
- Student-Teacher Ratio: Low (well-funded district)
- Academic Performance: Exceptional across all grade levels
- Extracurriculars: Competitive athletics, strong arts programs
The Trade-off: Premium schools can equal higher property taxes, but families prioritizing education gladly pay the premium.
Lifestyle Programming: Katie Markham
Following Page Austin's 2025 Lifestyle Director of the Year win (she's now transitioning to Landmark), Katie Markham was promoted to Lifestyle Manager at Harvest. Katie brings fresh energy while maintaining the award-winning programming Page established.
Katie's Background:
- Texas A&M graduate (Recreation, Park & Tourism Sciences)
- Wrote high school paper about Harvest 10 years ago
- Joined as Assistant Lifestyle Manager in April 2025
- Promoted to Lifestyle Manager, continuing Harvest's tradition
Programming Highlights:
- Seasonal festivals
- Fitness classes and sports leagues
- Kids' camps and activities
- Social events and community gatherings
Commercial: Tom Thumb, Chuy's & More
Harvest's commercial development includes:
- Tom Thumb, open since March 6, 2026 at Harvest Town Center
- Chuy's Tex-Mex, now open alongside Tom Thumb
- McDonald's, Chick-fil-A, and Chase Bank, already operational
- Medical/dental offices and additional retail planned for Phase 2
The Advantage: Harvest Town Center is now a fully realized dining and shopping destination, not just a future promise.
Who Chooses Harvest?
Best For:
- Families prioritizing Argyle ISD (top 1% schools)
- Buyers who love the agrihood concept
- Those wanting established community (12 years of culture)
- People seeking immediate commercial amenities
- Buyers who value smaller community feel (1,200 acres)
Pricing: Starting in the $390s
Typical Buyers:
- Young families with school-age children
- Professionals working at Alliance or willing to commute
- Empty nesters downsizing but wanting active lifestyle
- Relocations to DFW prioritizing schools
Community #2: Pecan Square (Northlake)
The Bridge: Connecting Harvest to Landmark
Location: I-35W corridor, Northlake, TX
Size: 1,200 acres
Homes: 3,100
Status: Mid-development, active construction
The Town Square Vision
Where Harvest focused on the farm, Pecan Square centers on a nostalgic town square concept:
The Theme:
- Heritage pecan groves preserved throughout
- Town square as gathering place
- Americana aesthetic with modern amenities
- Variety of lot sizes available
Why It's Different:
Pecan Square's design philosophy is refreshingly simple: honor the land's history and create a place that feels like the small Texas towns people remember—or wish they grew up in.
The property was originally a horse farm, and Hillwood preserved that agricultural heritage throughout the community design. The mature pecan trees that give the community its name weren't bulldozed—they line the main boulevard leading to The Town Square. The iconic horse barn wasn't demolished—it was transformed into The Arena, a 22,000-square-foot event venue hosting concerts, community events, and basketball tournaments.
Pecan Square appeals to buyers wanting:
- Town square socializing (vs. farm-focused)
- Pickleball courts for active lifestyle
- The Arena (repurposed barn) for community gatherings
- Co-working space for remote professionals
- Northwest ISD schools
- Nostalgic small-town Texas feel with modern amenities
Northwest ISD: The Alternative Premium District
Why Families Choose Pecan Square:
Northwest ISD is a highly-rated Texas school district with strong academic performance—not quite Argyle (top 1%), but still an excellent district. For buyers who want strong schools without Argyle's premium positioning, Northwest ISD delivers quality education with high graduation rates and college readiness.
The Numbers:
- Northwest ISD Rating: Highly-rated Texas school district
- TEA Grade: High "B" (89 score)
- Growing district with new schools being built
- Strong academics: 96% four-year graduation rate
- College readiness: 70% of 11th/12th graders pass AP/IB exams
Lifestyle Programming: Active & Growing
Pecan Square features comprehensive lifestyle programming similar to Harvest:
Amenities:
- Resort-style pools
- Fitness center
- Sports courts (tennis, pickleball, basketball)
- Event lawn and town square
- Trails throughout community
- Playgrounds and parks
Programming:
- Seasonal events and festivals
- Fitness classes
- Social gatherings
- Holiday celebrations
- Kids' activities
Lot Sizes: Premium Half-Acre Release
What Sets Pecan Square Apart:
Pecan Square in Northlake, TX, released a highly anticipated, limited collection of large half-acre lots (around 100' wide) in mid-2025, answering significant buyer demand for spacious homesites allowing pools and extensive outdoor living, with builders like Highland, Coventry, and David Weekley participating.
Why This Matters:
These premium 100-foot lots provide luxury space in a vibrant community, offering:
- Extensive outdoor living spaces
- Room for pools with surrounding space
- Play equipment and yard activities
- Distance from neighbors
- Future expansion possibilities
Pricing: From roughly $930,000 to over $1 million for the half-acre homesites.
While smaller lots and Cadence Homes' new townhomes (starting at $299,990) offer more affordable options throughout the community, these half-acre lots represent a rare opportunity for spacious living within a master-planned community setting.
New Construction Advantage
Current Inventory Leadership:
Pecan Square offers strong lot and floor plan selection for new home construction across the I-35W corridor, from Cadence Homes' entry-level townhomes to Highland's half-acre estate lots. Active builders now include Cadence Homes, Coventry Homes, David Weekley Homes, and Highland Homes — D.R. Horton and Pulte Homes have sold out of their sections in the community.
- Lot locations and orientations
- Floor plan variety across all price points
- Builder selection and design options
- Move-in timelines
Contrast to Harvest: As an established community nearing completion (anticipated 2028), Harvest has limited new construction options remaining.
Contrast to Landmark: While Landmark's Phase 1 is now actively selling across all nine builders, Pecan Square's mid-development status means amenities are operational, the community culture is established, and infrastructure is in place—while still offering robust new construction inventory.
Schools: Northwest ISD On-Site
Campus Development:
Pecan Square benefits from Northwest ISD schools located within or immediately adjacent to the community:
- Elementary School: Johnie R. Daniel Elementary, currently operational on-site
- Middle School: Floyd Barksdale Middle School, opened on-site August 2026
- High School: Future campus in development
The Advantage:
Children can walk or bike to school, eliminating lengthy commutes. As the community grows, Northwest ISD is investing in campus infrastructure to serve residents directly—a significant quality-of-life benefit for families with school-age children.
Commercial: Pecan Plaza Now Open
Pecan Square's commercial development at Pecan Plaza (FM 407 and Gibbs Road) has begun delivering:
- CVS Pharmacy, open since May 2026
- Little Caesars, open since July 2026
- Additional retail and banking tenants expected to be announced as the plaza fills out
Timeline: Commercial follows residential growth, with additional development expected as the community approaches 60-70% build-out.
Who Chooses Pecan Square?
Best For:
- Families prioritizing Northwest ISD (highly-rated schools)
- Buyers wanting a range of new construction options, from townhomes to half-acre estates
- Those who prefer town square vs. agrihood theme
- People seeking strong schools with excellent graduation and college-readiness rates
- Buyers who like mid-development communities with on-site schools already open
Pricing: Starting at $299,990 (Cadence Homes townhomes)
Typical Buyers:
- Families with school-age children (Northwest ISD schools on-site)
- Buyers wanting maximum builder and floor plan choice
- Professionals at Alliance or DFW commuters
- People selling in Dallas/Collin County, buying more space
- Buyers who missed Harvest early phases, want similar Hillwood quality with more selection
Community #3: Landmark by Hillwood (Denton)
The Pinnacle: Decades in the Making
Location: I-35W & Robson Ranch Road, Denton, TX
Size: 3,200 acres
Homes: 6,000
Status: Phase 1 actively selling across all nine builders; first homeowners moved in starting June 2026
The Vision: Hillwood's Best Work Yet
Ross Perot Jr. doesn't rush. He held this land since 1987, waiting for the right moment. After proving the model at Harvest and refining it at Pecan Square, he built what he calls "the best community in this part of the United States."
The Scale:
At 3,200 acres, Landmark is:
- Larger than Harvest + Pecan Square combined
- One of the largest single master-planned communities in DFW
- A 20+ year build-out (longer than most developers' entire careers)
Pilot Knob & The 1,100-Acre Preserve
What Makes Landmark Unique:
Out of 3,200 total acres, Hillwood is preserving 1,100 acres (34%) as permanent parkland and nature preserve—one of the largest private preserves in Texas.
Pilot Knob:
- Approximately 830-foot natural rock formation, Denton's highest point
- Historical navigation landmark
- Centerpiece of the preserve
- Denton County Brewing even named a beer after it
What This Means:
Residents get 1,100 acres of trails, nature, and preserved land without paying property taxes on it or maintaining it. It's maintained by HOA and Hillwood, accessible to all residents, and protected forever by deed restrictions.
The Competitive Advantage:
Competing developments can't replicate this. They can build pools and clubhouses, but they can't create an 830-foot natural landmark or preserve 1,100 acres. This is Landmark's permanent moat.
H-E-B: Denton's First
The Big Win:
Landmark landed H-E-B—and it's Denton's first. H-E-B is a Texas institution with cult-like following. People choose where to live based on H-E-B access.
Why This Matters:
Despite being one of Texas's fastest-growing cities, Denton has never had an H-E-B. Landmark changes that.
Opening: Now targeting winter 2026 — earlier than the original projection.
Page Austin: Award-Winning From Day One
Following her 2025 Lifestyle Director of the Year award at Harvest, Page Austin transitioned to Landmark to build the lifestyle program from the ground up.
What This Means:
Unlike communities that "add lifestyle programming later," Landmark launched with:
- Award-winning lifestyle director from day one
- Proven playbook from 12+ years at Harvest
- Day-one programming (not waiting 2-3 years)
Programming Focus:
Adapted to Landmark's identity:
- Nature and outdoor focus (Pilot Knob trails)
- Environmental education
- Fitness on preserve trails
- Community building events
- Family programming
Denton ISD: The Value Play
The Trade-off:
Landmark is zoned to Denton ISD, which isn't Argyle (top 1%) or at the same level as Northwest ISD. Denton ISD is a solid, well-managed district—but not a premium district. Landmark's own site plan also includes future on-site elementary, middle, and high schools as the community grows.
Current Zoning (until on-site schools are built):
- E.P. Rayzor Elementary School
- Harpool Middle School
- Guyer High School
The Reality:
Denton ISD means:
- Solid education (not elite, but good schools)
- More budget flexibility than premium districts
- Opportunity to supplement with private school if desired
Who This Works For:
- Buyers prioritizing unique features (Pilot Knob, preserve, H-E-B) over premium schools
- Families planning private school anyway
- Empty nesters where schools don't matter
- Buyers willing to trade school ranking for unique amenities
Who Chooses Landmark?
Best For:
- Buyers drawn to nature and 1,100-acre preserve
- Those prioritizing unique features over school rankings
- Phase 1 buyers seeking early positioning — with real inventory and homeowners already on the ground
- People excited about H-E-B access
- Buyers wanting Hillwood's most ambitious project
- Those who love the scale (3,200 acres vs. 1,200)
Pricing: High $300,000s to $1M+, with Highland Homes now selling from around $503,990
Typical Buyers:
- Nature enthusiasts and outdoor lovers
- Phase 1 opportunists (best lot selection)
- Empty nesters (schools less critical)
- Private school families (schools handled separately)
- Buyers wanting newest Hillwood community
- People relocating to Denton for UNT or other employment
The Strategy: Why Three Distinct Communities?
Market Segmentation Mastery
Most developers build one community and hope it attracts everyone. Hillwood built three communities, each targeting specific buyer profiles:
Harvest:
- Target: School-focused families (Argyle ISD)
- Theme: Agrihood (farm, orchard, sustainability)
- Size: Intimate (1,200 acres)
- Status: Established (12 years)
Pecan Square:
- Target: Families wanting Northwest ISD + larger lots
- Theme: Town square nostalgia
- Size: Moderate (1,200 acres)
- Status: Mid-development (growing)
Landmark:
- Target: Nature lovers, Phase 1 buyers, value-conscious
- Theme: Nature preserve + Pilot Knob
- Size: Massive (3,200 acres)
- Status: Phase 1 actively selling, homeowners moved in
The Genius:
By building three distinct communities, Hillwood captures buyers across the entire spectrum. If you don't fit Harvest's profile, maybe you fit Pecan Square's. If not Pecan Square, maybe Landmark.
School District Arbitrage
The Three-District Strategy:
- Argyle ISD (Harvest): Top 1% in Texas
- Northwest ISD (Pecan Square): Highly-rated (96% graduation, strong college readiness)
- Denton ISD (Landmark): Solid district, with future on-site schools planned
What This Allows:
Different families have different priorities:
School-First Buyers: Choose Harvest (Argyle) or Pecan Square (Northwest) based on lot size preferences and specific school priorities.
Value-First Buyers: Choose Landmark (Denton ISD) and use the community's unique features as the primary decision driver, accepting solid (not elite) public schools.
Life-Stage Buyers: Empty nesters don't care about schools—they choose Harvest (established community), Pecan Square (larger lots), or Landmark (nature preserve) based on lifestyle preferences.
Price Positioning
Entry Points:
- Harvest: $390s
- Pecan Square: $299,990 (Cadence townhomes)
- Landmark: High $300,000s
The Strategy:
Similar entry points across all three, but different features and trade-offs at each price level. Buyers choose based on what matters most (schools, lot size, nature, commercial, timing).
Strategic Land Control
The Barrier to Entry:
By controlling 5,600+ acres along I-35W, Hillwood creates a massive competitive barrier. Competitors can't build comparable communities because:
- Land availability: No comparable large parcels left along I-35W
- Time horizon: Most developers can't wait 20-30 years for full build-out
- Capital: Requires patient, deep-pocketed investor (Perot family)
- Expertise: 15 years of learning and refinement across multiple communities
The Result:
Hillwood essentially owns the I-35W corridor's master-planned community market. Competitors must either build elsewhere or accept inferior positioning.
The Infrastructure Play
AllianceTexas: The Employment Anchor
The Numbers:
- 27,000 acres of industrial and business development
- 600+ companies operating within Alliance
- 73,000+ direct jobs at Alliance
- Major employers: FedEx, Amazon, Sysco, Home Depot, American Airlines, plus hundreds more
Distance from Alliance:
- Harvest: ~12 miles, ~20 minutes
- Pecan Square: ~10 miles, ~18 minutes
- Landmark: ~15 miles, ~25 minutes
Why This Matters:
Alliance is the largest inland port in the United States. It's not going away. As Alliance grows, demand for nearby housing grows. Hillwood's I-35W communities are positioned to capture that demand.
I-35W Expansion & Improvements
Current Projects:
I-35W is undergoing continuous expansion and improvement from Fort Worth through Denton:
- Additional lanes being added
- Interchange improvements
- Connection improvements to Alliance corridor
- Better access to DFW Airport
Long-Term Vision:
As I-35W improves, commute times decrease, and the corridor becomes more accessible. Infrastructure improvements benefit property values across all three communities.
Regional Growth Projections
DFW Metro Growth:
The Dallas-Fort Worth metroplex is projected to:
- Add nearly 3 million residents by 2040 (reaching ~11 million total)
- Become the 3rd largest metro in the U.S. by the 2030s (behind NYC and LA)
Denton County Specific:
Denton County is one of the fastest-growing counties in Texas, with growth concentrated along the I-35W corridor (Argyle, Northlake, Celina, Haslet among the fastest-growing cities).
The I-35W Advantage:
As DFW grows, the I-35W corridor between Fort Worth and Denton is a natural growth path. Hillwood positioned early and controls the premier locations.
Choosing Your Community: Decision Framework
If Schools Are Your #1 Priority
Choose Harvest if:
- You want Argyle ISD (top 1% in Texas)
- You're willing to pay higher property taxes for best schools
- You love the agrihood concept
- You want most established community (12 years of culture)
Choose Pecan Square if:
- Northwest ISD meets your standards (highly-rated, 96% graduation rate)
- You want strong schools with elementary and middle school both on-site now
- You want a range of new construction options from entry-level to half-acre
- You like town square concept vs. agrihood
Choose Landmark if:
- Schools aren't your primary decision factor
- You're planning private school anyway
- You're empty nesters (schools don't matter)
- You want nature preserve + unique features and accept solid (not elite) public schools today, with on-site schools planned for the future
Bottom Line: If schools drive your decision, it's Harvest (Argyle ISD) or Pecan Square (Northwest ISD). Landmark is for buyers where schools aren't the top priority right now.
If Lifestyle & Amenities Are Your #1 Priority
Choose Harvest if:
- You love the agrihood concept (farm, orchard, garden)
- You want established lifestyle programming (12 years refined)
- You want immediate access to Tom Thumb, Chuy's, and established commercial
- You prefer smaller, more intimate community feel
Choose Pecan Square if:
- You prefer town square concept vs. agrihood
- You want active lifestyle programming in growing community
- You like mix of established amenities + new development energy
- You want larger lots for outdoor living
Choose Landmark if:
- You're drawn to 1,100-acre nature preserve and Pilot Knob
- You want award-winning lifestyle director from day one (Page Austin)
- You love hiking, trails, nature immersion
- You want H-E-B access (Denton's first, now targeting winter 2026)
- You're excited about the planned commercial and office space still to come
Bottom Line: All three have excellent lifestyle programming. Choose based on theme preference: agrihood (Harvest), town square (Pecan Square), or nature preserve (Landmark).
If Lot Size & Space Are Your #1 Priority
Choose Harvest if:
- Standard lot sizes meet your needs
- You prioritize schools and amenities over lot size
- Limited new construction options remaining
Choose Pecan Square if:
- You want variety of lot sizes including premium half-acre options
- You want the widest range of price points, from Cadence townhomes to Highland's estate lots
- You want room for pool, play area, extensive outdoor living
- You want multiple builders and designs to choose from
Choose Landmark if:
- Variety of lot options available across all nine active builders
- You're excited about preserve-adjacent lots
- Lot size matters but not as much as other factors
Bottom Line: If new construction selection is paramount, Pecan Square and Landmark now both offer strong lot and floor plan variety across the corridor.
If You Work at Alliance
All Three Communities Work:
Since all three communities sit within 15-20 minutes of Alliance, your commute is manageable from any of them. Choose based on other priorities:
Choose Harvest if:
- Schools matter (kids or planning kids)
- You want shortest commute (~18-20 minutes)
- Agrihood appeals to you
Choose Pecan Square if:
- Schools matter, you want larger lot
- Shortest commute of the three (~15-18 minutes)
- Town square concept appeals
Choose Landmark if:
- Slightly longer commute okay (~20-25 minutes)
- You prioritize nature preserve, H-E-B, unique features
- Schools less critical
Bottom Line: All three are Alliance-friendly. Slight commute difference, but choose based on lifestyle fit.
Comprehensive Three-Way Comparison
Feature | Harvest (Argyle) | Pecan Square (Northlake) | Landmark (Denton) |
|---|---|---|---|
Size | 1,200 acres | 1,200 acres | 3,200 acres |
Homes | 4,000+ | 3,100 | 6,000 |
First Residents/Opening | 2013 | 2019 | Phase 1 selling since Dec. 2025; homeowners since June 2026 |
Pricing | Starting $390s | Starting $299,990 | High $300,000s–$1M+ |
Schools | Argyle ISD (Top 1%) & Northwest ISD | Northwest ISD (Highly-rated) | Denton ISD (Solid), on-site schools planned |
Theme | Agrihood (farm/orchard) | Town Square | Nature Preserve (Pilot Knob) |
Unique Feature | On-site farm | Heritage pecans, on-site schools, wide price range | 1,100-acre preserve, Pilot Knob |
Lot Sizes | 40s+, 50s+ | Townhomes to half-acre | 40s+ through 70s |
Commercial | Tom Thumb, Chuy's — both open | Pecan Plaza (CVS, Little Caesars) — open | H-E-B targeting winter 2026 |
Lifestyle Program | Active Program (Katie Markham) | Active Program | Active Program (Page Austin) |
Alliance Commute | ~20 minutes | ~18 minutes | ~25 minutes |
Status | Mature, established | Growing, mid-build | Phase 1 selling, all 9 builders active |
Best For | School-focused families | Families wanting range of price points + Northwest ISD | Nature lovers, Phase 1 buyers |
The Corridor Effect: How They Lift Each Other
Retail Follows Rooftops
As all three communities grow, commercial development across the corridor benefits:
Current: Tom Thumb and Chuy's, both now open, serve Harvest and Pecan Square residents daily.
Coming: H-E-B at Landmark (now targeting winter 2026) will serve Landmark primarily, but also attract residents from across the corridor.
Future: As Pecan Square's Pecan Plaza and Landmark's commercial districts continue to build out, all three communities benefit from increased retail density along I-35W.
The Pattern:
Retailers make decisions based on rooftop counts. As Hillwood adds 13,300+ homes, every commercial project becomes more viable. Harvest residents benefit from Landmark's future H-E-B. Landmark residents benefit from Harvest's established Tom Thumb and Chuy's. Everyone wins.
The Hillwood Brand Strengthens
Award Momentum:
- 2022-2025: Hillwood wins 4th consecutive Developer of the Year
- 2025: Harvest wins Lifestyle Program award
- 2025: Page Austin wins Lifestyle Director of the Year
- 2025: Pecan Square wins two NAHB Gold Awards (Master-Planned Community of the Year, Lifestyle Program of the Year)
Why This Matters:
Each award strengthens the Hillwood brand, which lifts all three communities. When Pecan Square wins national Gold Awards, it reflects positively on Harvest and Landmark. When Harvest wins Lifestyle Program, it validates Landmark's approach.
The Halo Effect:
Buyers researching Landmark discover Harvest and Pecan Square. Buyers at Harvest hear about Landmark and consider it for future moves. The three communities create a network effect that benefits all residents.
Infrastructure Improvements Benefit Everyone
I-35W Expansion:
When TXDOT adds lanes or improves interchanges along I-35W, property values benefit across all three communities. A better FM 407 interchange helps Harvest. Better Robson Ranch Road access helps Landmark. Everyone benefits from improved corridor infrastructure.
Alliance Growth:
As Alliance adds employers and jobs, demand increases for all three communities. A new major employer at Alliance creates housing demand that Hillwood's three communities are positioned to capture.
Network Effects of Lifestyle Programming
Knowledge Sharing:
Katie Markham at Harvest can share best practices with Page Austin at Landmark. Successful programming tested at Harvest can be adapted for Landmark. Pecan Square benefits from both.
Event Coordination:
Future possibility: Coordinated corridor-wide events where residents from all three communities gather for special occasions. This strengthens the broader Hillwood community identity.
Resource Pooling:
Three communities create economies of scale for things like vendor relationships, programming resources, and operational efficiencies that single communities can't achieve.
What's Next: 20-Year Corridor Vision
Build-Out Timelines
Harvest:
- Development began: 2011
- Broke ground: 2012
- First residents: 2013
- Current status: 70-80% built out
- Expected completion: 2028
- Total timeline: ~17 years
Pecan Square:
- Land acquired: November 2017
- Groundbreaking: June 2018
- First lots to builders: Spring 2019
- Grand opening: Fall 2019
- Current status: 40-50% built out
- Expected completion: 2030-2035
- Total timeline: ~13-18 years
Landmark:
- Phase 1 selling: Since December 2025
- First homeowners: June 2026
- Current status: Phase 1 actively selling, all nine builders active
- Expected completion: 2046+
- Total timeline: 20+ years
The Vision:
By 2045-2050, Hillwood will have developed the I-35W corridor continuously for 30+ years, creating an unparalleled residential region with 13,300+ homes and 40,000+ residents.
Corridor Maturation & Value Appreciation
The Long-Term Play:
As the corridor matures over 20-30 years:
Phase 1 (2011-2020s): Harvest establishes proof of concept. Early buyers see strong appreciation as community succeeds.
Phase 2 (2017-2035): Pecan Square and Landmark build out. Corridor identity strengthens. Commercial density increases. Infrastructure improves.
Phase 3 (2030s-2040s): Corridor fully mature with 40,000+ residents. Complete commercial ecosystem. Premium positioning established. Long-term value realized.
The Bet:
Buyers purchasing today in any of the three communities are betting on the corridor's long-term success. History suggests that bet pays off—especially for Phase 1 buyers in new communities and early buyers in established communities.
About Miranda Realty Team: Your I-35W Corridor Specialists
Paige and Edson Miranda are among the only real estate teams comprehensively covering all three Hillwood communities along the I-35W corridor. With deep relationships across Harvest, Pecan Square, and Landmark, they provide unmatched expertise for buyers navigating Hillwood's portfolio — backed by a 2026 RealTrends Verified ranking (#4 by volume, #3 by sides among small teams in Argyle, Texas) and North Fort Worth Real Producers recognition (Edson Top 250, Paige Top 1,000 out of ~15,000 agents).
Our Unique Advantage:
I-35W Corridor Expertise:
- Specialist knowledge of all three communities
- Direct relationships with builders in all developments
- Understanding of how communities complement each other
- Strategic guidance on which community fits your needs
Alliance Network Integration:
Beyond real estate services, Edson co-founded Alliance Network, a hyper-local news and market intelligence platform providing comprehensive coverage of the Alliance Texas corridor. This combination of real estate expertise and local journalism ensures clients receive not just transactional support, but true market intelligence for informed decision-making about Harvest, Pecan Square, Landmark, and the broader I-35W corridor.
Our Services:
- Spirit-led counsel and straight talk, with no fluff
- Multi-community comparison and analysis
- New construction and builder negotiation expertise
- First-time buyer and out-of-state relocation support
- Long-term corridor strategy consultation
- Pricing expertise across all three communities
- Lifestyle programming insights and amenity analysis
Why Work With Us:
We're not just familiar with these communities—we're embedded in them. We understand the nuances that make each distinct, the trade-offs each presents, and which community aligns with your specific priorities.
Our services are FREE to you (builders pay our compensation).
Contact Miranda Realty Team:
📞 940.577.2051
📧 [email protected]
🌐 mirandarealty.team
Alliance Network (Monthly Newsletter - Local Market Intelligence):
🔗 beacons.ai/alliancenetworktx
Frequently Asked Questions: Choosing Your I-35W Community
Which community has the best schools?
Argyle ISD (Harvest) ranks top 1% in Texas—the highest of the three. Northwest ISD (Pecan Square) is a highly-rated district with 96% graduation rates and strong college readiness. Denton ISD (Landmark) is a solid district but not at the same level as Argyle or Northwest ISD, though Landmark has future on-site schools planned.
If schools are your #1 priority: Choose Harvest (Argyle ISD) for top 1% ranking, or Pecan Square (Northwest ISD) for strong academics with a range of lot options.
If schools matter but aren't #1: Consider all three and weigh schools against other factors like lot size, amenities, pricing, and lifestyle fit.
Can I sell my home in one community and buy in another?
Yes! Homeowners within each Hillwood community often move within the same community or cross between communities for various reasons—to uplevel, downsize, or right-size as their needs change.
Why Families Move:
- Life stage changes (growing family, empty nesters)
- School district preferences shift
- Desire for different lot sizes or home features
- Lifestyle priorities evolve
Our Role: We can help you strategically time both the sale and purchase to maximize value and minimize hassle, whether you're staying within one community or transitioning between Harvest, Pecan Square, and Landmark.
Which community has the best appreciation potential?
Appreciation depends on many factors including purchase timing, lot selection, and market conditions. However, general patterns suggest:
Harvest: Mature community with established values. Steady appreciation, less volatility. Good for buyers wanting stability.
Pecan Square: Mid-development. Potential for strong appreciation as community completes and commercial develops.
Landmark: Phase 1 now actively selling with homeowners already in place. Historically, Phase 1 buyers in successful master-planned communities see strong appreciation as the community establishes itself.
Bottom Line: All three communities are positioned for long-term success given Hillwood's track record, but timing and lot selection matter more than which community you choose.
I work at Alliance—which community should I choose?
All three work! Commute times are similar:
- Pecan Square: ~18 minutes (shortest)
- Harvest: ~20 minutes
- Landmark: ~25 minutes
Since commute difference is minimal, choose based on other priorities: schools, lot size, lifestyle, amenities, pricing.
What if my kids will be in school for 10+ years?
If you have young children and will be in the schools for a decade or more, prioritize school district over other factors:
Argyle ISD (Harvest): Top 1% in Texas. Established community with limited new construction options remaining.
Northwest ISD (Pecan Square): Highly-rated district (96% graduation rate, strong college readiness). Wide range of new construction options, from townhomes to half-acre estates.
Landmark's Denton ISD is solid, with on-site schools planned for the future, but if you're committed to public schools for 10+ years right now, Argyle ISD or Northwest ISD deliver strong academic performance over that timeframe today.
Which community is most family-friendly?
All three are extremely family-friendly with comprehensive programming, pools, sports, and kids' activities. The difference is theme:
Harvest: Farm-to-table, sustainability, agricultural education Pecan Square: Town square socializing, traditional Americana Landmark: Nature, outdoor education, environmental focus
Choose based on which theme resonates with your family's values and interests.
I'm an empty nester—which community fits best?
As an empty nester, schools don't matter. Focus on lifestyle fit:
Harvest: Established community (12 years of culture), agrihood concept, immediate commercial access. Good for: Social butterflies who love the farm events.
Pecan Square: Variety of lot sizes, town square gathering, wide range of new construction. Good for: Nesters wanting space for grandkids to visit, outdoor living, and choice of builders/floor plans.
Landmark: Nature preserve, Pilot Knob hiking, newest Hillwood community, real inventory on the ground. Good for: Active empty nesters who love outdoors and want H-E-B access.
Bottom Line: All three work well for empty nesters. Visit each and see which culture/theme resonates.
Can I move from Dallas/Collin County and still access work easily?
It depends on where you work:
If you work in Plano/Frisco/North Dallas:
- Commute from I-35W communities: 35-50 minutes depending on exact location
- Doable for 2-3 days/week hybrid work
- Challenging for 5 days/week unless you love the drive
If you work at Alliance:
- Commute: 18-25 minutes (very manageable)
- All three communities work great
If you're remote or flexible:
- All three communities are excellent options with lower cost of living than Dallas/Collin County
Our Take: Many families relocate from Dallas/Collin County to the I-35W corridor when they go hybrid/remote or change jobs to Alliance-area employers.
What about resale market? Will I be able to sell later?
Hillwood communities have strong resale markets:
Harvest: 12 years of transaction history shows healthy resale market with consistent appreciation and reasonable days-on-market.
Pecan Square: Growing resale market as earlier phases mature. Strong demand due to Northwest ISD schools and new construction selection.
Landmark: Very early resale history given Phase 1 only recently closed its first homes, but Phase 1 buyers in Hillwood's other communities (Harvest when it launched, for example) have seen strong resale performance.
Key Factors for Strong Resale:
- Hillwood's brand strength
- Lifestyle programming (award-winning)
- Proximity to Alliance employment
- I-35W corridor infrastructure improvements
- Limited competition (Hillwood controls the corridor)
Bottom Line: Strong resale markets across all three communities. The Hillwood brand, lifestyle programming, and strategic corridor positioning support long-term value.
Should I wait for more buildout or buy now?
The Case for Buying Now:
Harvest: 70-80% built out. Buy now if you want Argyle ISD and established community. Waiting means fewer lot choices.
Pecan Square: 40-50% built out. Strong new construction selection available now, from townhomes to half-acre lots. Buy now for best builder and design choices.
Landmark: Phase 1 now actively selling with real inventory across all nine builders. Buy now for best lot selection and Phase 1 pricing.
The Case for Waiting:
- Want to see community more developed before committing
- Prefer less construction activity around you
- Want more commercial/retail built before moving in
- Risk-averse (want proof of concept before buying)
Our Take: Hillwood's track record reduces "wait and see" risk. If a community fits your needs, buying earlier typically means better lot selection and positioning for appreciation.
What if I want to stay in the Hillwood ecosystem long-term?
Great strategy! Many families buy into one Hillwood community with the intention of moving within the corridor as needs change:
Example Path 1:
- Age 30-45: Buy in Harvest (kids in Argyle ISD)
- Age 45-60: Move to Pecan Square (different lot options, kids in middle school and high school)
- Age 60+: Downsize to Landmark (empty nest, love nature)
Example Path 2:
- Age 30-40: Buy Phase 1 Landmark (early lot selection, love nature)
- Age 40-55: Trade up to Pecan Square (kids need Northwest ISD)
- Age 55+: Return to Harvest (downsize, love the farm)
The Advantage:
You're never leaving the Hillwood ecosystem. You know the quality, lifestyle programming, and community culture. You're just selecting which theme/schools/location fit your current life stage.
Our Role: We help you navigate these transitions strategically, maximizing value at each stage.
Final Thoughts: The I-35W Corridor Opportunity
Hillwood's three-community strategy along I-35W represents one of the most ambitious and thoughtful residential development plans in Texas history. Over 30+ years, they're creating not just homes, but an entire corridor of interconnected master-planned communities—each excellent, each distinct, each serving different buyer needs while strengthening the whole.
The Three-Decade Vision:
- 2011-2025: Harvest proves the model (agrihood + Argyle ISD)
- 2017-2035: Pecan Square refines the approach (town square + Northwest ISD + wide price range)
- 2026-2046: Landmark culminates the vision (nature preserve + scale + innovation)
By 2050: 13,300+ homes, 40,000+ residents, fully mature corridor with comprehensive commercial, established schools, proven lifestyle programming, and decades of appreciation.
Your Decision:
You're not just choosing a house. You're choosing:
- Which school district matters to your family
- Which lifestyle theme resonates (farm, town square, or nature)
- Which lot size fits your needs
- Which community timing works (established, mid-build, or Phase 1)
- Which trade-offs you're willing to make (taxes, schools, commercial timing)
Our Promise:
As a team comprehensively covering all three I-35W communities, we'll help you navigate these decisions with spirit-led counsel, straight talk, and no fluff. Whether it's Harvest, Pecan Square, or Landmark—we'll ensure you choose the community that aligns with your priorities and positions you for long-term success along the I-35W corridor.
Ready to explore the I-35W corridor?
📞 940.577.2051
📧 [email protected]
🌐 mirandarealty.team
Let's find your place in Hillwood's master plan.
